EASTTHEORY, which manages METRONOME, says the company contributed to spreading K-beauty trends to the Japanese market by participating in the world’s largest K-culture convention, KCON 2019 JAPAN held during 17-19th.

During the exposition, METRONOME introduced its Steam Melon Gentle Wash and Steam Melon Gentle Toner that have received the Hwahae Beauty Awards as well as renewal products for home shopping launching during the latter half of the year to Japanese consumers.

Staff of EASTTHEORY says “the company was able to confirm the high demand of Japanese consumers for the company’s products that can be used for sensitive skin regardless of age as they are made without irritant ingredients, once again confirming that the interest of consumer ingredients transcend national boundaries as well as age.”

The staff also explained, “Japan’s famous idol singer Miyazaki Miho visited the booth to provide simulation of the products and to promote them real-time to viewers, through which the company was able to feel the great popularity among local consumers.” The staff also added, “the company will grow into a representative K-Beauty brand by entering into the Japanese market, without being complacent on the present that all prepared products have been sold out.”