Korea has become a center for innovation in the beauty industry, ranking ninth in market size globally and with exports in the category growing at a rate of 43.2% since 2012, according to Kotra. At the recent export trade show, Consumer Goods Showcase Korea 2019, online and offline global distributors met with domestic companies across CPG categories.

We uncovered five brands that represent the evolution of K-Beauty as it transitions from a global trend that saw meteoric growth and matures into a permanent and important player in the beauty landscape. These businesses describe themselves as brands from Korea, eschewing the K-Beauty label. They are focused on building brands with longevity on a foundation of Korean innovation with an eye to the global market.

Metronome: Consisting of two products, the brand was founded in 2017 with the positioning of a cleansing cosmetic for sensitive skin. Using an eco-friendly natural steam distillation method to process the melon, Gentle Wash is formulated with 93% natural ingredients, and Gentle Toner contain 89% natural ingredients.

Citation: www.beautymatter.com