Creation by
EASTTHEORY came out August 2019.
EAST means 'Dazzling Sunrise' and THEORY 'Contemplate'.
EASTTHEORY is 'Contemplate Dazzling Sunrise' and reflects
our determination, 'the Most Unique and Uncommon Cosmetic Brand in Asia'.

◈Our History
2019.11 : K-Wave Cosmetic Brand by LOTTE DUTY FREE
2019.09 : BeautyMatter's Pick in Manhattan New York City
2019.08 : Launched EASTTHEORY brand and products.
                Goodbye, METRONOME.
2019.05 : Attended K-Culture festival(KCON 2019 JAPAN)
2018.11 : Honored 2018 Hwahae Beauty Award
2017.11 : Launched METRONOME brand and products
2016.10 : Established company